It’s not so easy, this business of promoting programs. We need to come up with a coherent, catchy message that combines our various programs into a single, central, attention-grabbing marketable theme, or else the diverse offerings get lost.
Witness the challenge of publicizing our two major programs for this Sunday: A pre-Pesach smorgasbord of shiurim at one local shul in the morning, and then a panel discussion on Brain Death and Organ Donation at another local shul in the evening.
We don’t want multiple marketing campaigns, or people will stop reading our emails. So we want to combine them in one email. But what kind of tag line do you put on the email promoting both of these programs?
Here are my current thoughts (and if you couldn’t tell this was going to be tongue-in-cheek yet, it is):
Two things in life are guaranteed: Death and Pesach
Have a brain dead Pesach this Sunday!
Brain Death at the Seder
Determining the time of death: Maggid or Nirtzah?
Death by Matzah
Stay at the Seder or Donate a Kidney: Your Choice
How many cups of wine are needed to shut down the brain stem?
Marror: How much is too much?
Please offer your own suggestions…