We would like to express our deepest sorrow for the untimely death of your beloved friend and inform you about the life service celebration that will take place at Hubbell Funeral Home on March 7, 2014 at 2:00 p.m.
Please follow this link to get funeral invitation.
Please be there to honor the memory of your friend with her closest people.
Our best wishes and prayers,
Funeral home assistant
The subject line says "Death Notification" and the sender, in my case, was "Hubbell Funeral Home", email@example.com.
A few things flag this as phony - the language is a bit stilted, and the timing of the email is odd, and the lack of the loved one's name - but I could easily see this one fooling people into clicking the link.