tag:blogger.com,1999:blog-7898782635470765614.post5461691641147270900..comments2023-09-11T17:58:13.764-04:00Comments on The Rebbetzin's Husband: Extreme Marketing for Home and SynagogueThe Rebbetzin's Husbandhttp://www.blogger.com/profile/14977193945074906534noreply@blogger.comBlogger8125tag:blogger.com,1999:blog-7898782635470765614.post-8432419012854316202009-05-04T23:24:00.000-04:002009-05-04T23:24:00.000-04:00miriam-
Might be because they don't want to scare ...miriam-<br />Might be because they don't want to scare you off? I certainly don't like to approach people and initiating discussions about formally joining, although I certainly do invite people to come to shul programs.The Rebbetzin's Husbandhttps://www.blogger.com/profile/14977193945074906534noreply@blogger.comtag:blogger.com,1999:blog-7898782635470765614.post-76791620728885894992009-05-04T16:30:00.000-04:002009-05-04T16:30:00.000-04:00Interesting. I actually attended services at one ...Interesting. I actually attended services at one synagogue here in town, as well as a "meet the rabbi" event. I might like to join, but no-one has asked me to or told me what it would cost.miriam sawyerhttps://www.blogger.com/profile/06796668928044011101noreply@blogger.comtag:blogger.com,1999:blog-7898782635470765614.post-67174526144853327332009-05-01T15:24:00.000-04:002009-05-01T15:24:00.000-04:00Jack-
I actually told them I was Jack. Didn't help...<I>Jack-<br />I actually told them I was Jack. Didn't help.<br /></I>With my reputation you're lucky they didn't punch you in the nose. ;)Jack Steinerhttps://www.blogger.com/profile/16625864271071630940noreply@blogger.comtag:blogger.com,1999:blog-7898782635470765614.post-5430238020279045102009-04-30T23:04:00.000-04:002009-04-30T23:04:00.000-04:00That is so disappointing. ...especially since YOU...That is so disappointing. ...especially since YOU followed up promptly with ME when I was thinking about moving into the area -- and I even admitted that we weren't particularly Orthodox. You got us on your shul's mailing list & a member of your congregation invited us to Shabbos dinner our first night in our new home. <br /><br />I am outraged for you! When I was planning my move to the Lehigh Valley, 2 rabbis called me back promptly and made us feel welcome. You deserve no less.Frumanoreply@blogger.comtag:blogger.com,1999:blog-7898782635470765614.post-72393209972562220592009-04-30T14:34:00.000-04:002009-04-30T14:34:00.000-04:00Jack-
I actually told them I was Jack. Didn't help...Jack-<br />I actually told them I was Jack. Didn't help.<br /><br />Tzipporah-<br />He actually wrote "revenue." I was imprecise in presenting his remarks. But in any case, aside from the reduction due to the investment, it's also likely that many would have made these purchases anyway.The Rebbetzin's Husbandhttps://www.blogger.com/profile/14977193945074906534noreply@blogger.comtag:blogger.com,1999:blog-7898782635470765614.post-88584866421544967112009-04-30T12:51:00.000-04:002009-04-30T12:51:00.000-04:00As he puts it, 5 million pharmacy trips, with $10 ...<I>As he puts it, 5 million pharmacy trips, with $10 each in extra sales, would result in $50 million in profits</I>OK, if he really said this, he's a marketing guy who doesn't understand business. <br /><br />It would result in an extra $50 million in REVENUE. But it would not be $50 million in profits unless everything "extra" they're selling you, they got for free, and it didn't use any employee time.<br /><br />Selling you the extra stuff is an "upsell" - it makes for a higher per-transaction revenue, and increases the likelihood of retaining existing customers, which is always cheaper than getting new ones, but based on general retail mark-up and pharmacy employee wages, I'm better the PROFITS on all that effort are closer to $15-20 million. <br /><br />Not that this is any amount to sneeze at, but I dislike marketers who exaggerate so extremely.Tzipporahhttps://www.blogger.com/profile/08807511259582331073noreply@blogger.comtag:blogger.com,1999:blog-7898782635470765614.post-7971389115699270842009-04-30T12:46:00.000-04:002009-04-30T12:46:00.000-04:00meh. A MUCH better book, which actually leads to a...meh. A MUCH better book, which actually leads to a better focus on who you are trying to serve and serving them better, is Duct Tape Marketing. Lots of immediate, low-cost, strategic changes you can make across the board that change the customer experience (and your bottom line) right away.Tzipporahhttps://www.blogger.com/profile/08807511259582331073noreply@blogger.comtag:blogger.com,1999:blog-7898782635470765614.post-61620374285633386632009-04-30T10:59:00.000-04:002009-04-30T10:59:00.000-04:00Myabe they were nervous to deal with a guy who ref...Myabe they were nervous to deal with a guy who refers to himself as low hanging fruit. Perhaps they'd rather deal with the Top Banana. Everyone likes to feel important.Jack Steinerhttps://www.blogger.com/profile/16625864271071630940noreply@blogger.com